I caught an interview on CBC Radio last week with Karina Perkins, marketing manager for Mayfair Shopping Centre in Victoria. She was talking with the host about an endangered species in British Columbia–the drive-in movie theatre.
As writer Daniel Wood reported in “Sunset theatre” in our Summer 2007 issue, outdoor movie theatres are a dying cultural institution. They had their heyday in B.C. in the late 1950s. Today, only three B.C. drive-ins remain: in Enderby, Langley, and Prince George.
For the month of July, Mayfair Shopping Centre has been hosting a revival of sorts, projecting ’50s flicks and nostalgic pre-show promos onto a three-storey-high inflatable screen in their parking lot. “It’s totally ’50s,” enthused Perkins, before admitting to the CBC host that she’s actually too young to have experienced the real thing.
I, on the other hand, have many fond drive-in memories. I remember going with my family in the late ’60s, cozying under a scratchy red-plaid car blanket and enjoying greasy popcorn in the darkness. I went as a teenager, too, and remember my dad’s frown as I headed out the door. “Passion pit!” he’d mutter.
Victoria’s last drive-in, the Tillicum Outdoor Theatre, closed in 1979. But local residents can enjoy an outdoor flick at Mayfair’s final drive-in evening. The mall will screen the Elvis classic Jailhouse Rock on Wednesday, July 30, at 9 p.m. The movie is free, but parking is by pass only, available at the shopping centre’s Concierge Desk.
Bring the family, or snuggle up with your sweetheart. Just don’t forget the car blanket.
For more information about the Mayfair Drive-In event, click here.
Do you have any memories of B.C. drive-in movie theatres? We’d love to hear from you. Post a comment here, or e-mail editor@bcmag.ca